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"The secret of success is to know something nobody else knows." - Aristotle Onassis (1906-1975)

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Location: Pittsburgh, Pennsylvania, United States

Wednesday, March 22, 2006

Apple Consume(r)s

After decades 3 decades of brain drudegery, unending research and bitter rivalry with its famed counterpart Microsoft, Apple finally looms large in the market. What is its first break? 'iPod', the revolutionary music player that has represented an upbeat culture, urban attitude and a breathtaking convergence of style, quality and function. The 3 components I feel are essential for any gadget to make a sensation. And not just that, the gadget is well complemented by a very smooth music software 'iTunes' with ease of integration (sync), music shopping, simplistic navigation, radio and the groundbreaking podcasts. Apple's product line doesnt end there, its sleek ibooks, cute mac-minis, stylish softwares and the new iPod Hi-Fi - All receiving exceptional reviews.

A few years ago just when Apple was in doldrums, it released the iPod with a few of its other products being the Macs. It was Apple's first venture into the portable music player territory with absolutely nil experience. Dressed in pure white, slim, sleek and and geared with an innovative 'rolling wheel' for browsing, iPod hit the stores. Almost instantly it grew in popularity, when Apple knew it had struck gold.

Soon Apple kept improvising to stay ahead of competition and kept appending its iPod product lines. The improvisations were mostly on the grounds of size, weight, function, price & quality. Apple had done its homework on the marketing mix to perfection. And just when the iPod mini's released in early 2004 were showing climbing sales and amazing reviews, Apple & Steve Jobs decide to stop production! Why? To release a new product, a slimmer, lighter, sleeker player nicked 'iPod Nano'. Maybe it was to completely wipe off the inventory of iPod mini, means of cost reduction while promoting the new and next generation player. Although the nano looks delicate, it leaves an irking desire to own one. The competitors are speechless, some wiped out of the market, others trying harder to innovate, while Apple smoothly creeps away with most of the market share. Finally, Apple reduces prices of the iPods (shuffles, nanos), leaving absolutely no incentive to purchase other players. Youngsters rave the iPod + iTunes and Apple has gathered immense brand recognition.

The iPod wave has also propelled many businesses that make iPod accessories, kits, docks, covers, etc. Well, Apple also released iPod Hi-Fi not so long ago, a speaker dock which is believed to possess superfluous quality in sound, with 3 speakers all housed in a very portable white box faced black. Wow! That is Apple, undoubtedly the leaders in innovation and marketing.

Chintu.

Fan of Apple? Read on more at http://www.folklore.org. Very interesting!

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