Interesting article on Web Content

I read this very interesting article on web content and where the business model heading. With Wiki and the likes growing in number and content, there is'nt much influx for organizations that are solely based on selling information. This article talks about the shift, from selling content to authenticating the content which can add value to the consumer.

The link is: http://searchenginewatch.com/showPage.html?page=3623649 &
http://searchenginewatch.com/showPage.html?page=3623664

Chandrachood