Steve Jobs & Apple in Mutual Existence, Now presenting – iPhone!
Now presenting - iPhone, a revolutionary product, designed, manufactured and marketed by Apple, Inc. The iPhone mania has touched disproportionate heights in the last few months. This is probably the most awaited and hyped product release in decades which has added so much brand equity to a product that is yet to be released! iPhone is the latest addition to Apple’s product portfolio, a sleek touch-screen smart phone that can function as an ipod, internet in the pal and other exciting services as well. The news of the iPhone has allowed Apple stocks to touch new peaks with Apple reaching a new landmark – a market cap of $100 billion. Meanwhile, entering into a billion dollar crowded market where many mammoths have established their base, Apple is venturing into unexplored territory.
But the question still remains; will iPhone deliver the goods to the consumer? Will the patented multi-touch technology be user-friendly and react well to the finger movements? Will this cause a bleedover (or product cannibalization in marketing terms) & cut into ipod sales? Will Apple be able to bulldoze into this industry or more modestly establish its niche, opening the door to Apple’s entry into consumer electronics?
My personal opinion is that, truly basing valuation of Apple, on the iPhone is not wise even considering huge value addition. Apple’s intrinsic value is based on many other factors including the highly anticipated next generation full screen ipod lines, OS Leopard, ultra-thin flash based laptops and excellent earnings. Any guesses on Apple’s future products?
*Wild predictions during launch*
- Nintendo in partnership with Apple to run games on the iPhone using a digital pad
- Several Google Apps to be incorporated into the iPhone
- iPhone Memory upgrades
- iPhone Price reductions
- Cool iPhone skins (different colors?)
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